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Founder-led Studio

The person behind the work.

XcellVox Labs sits between localization and international growth — a founder-led studio that combines language, cultural adaptation, market research and technology-assisted workflows so products and content can reach the audiences they deserve.

Michael Obaji
Michael Obaji
Founder, XcellVox Labs
Why XcellVox Exists

Translation and marketing
usually stop at the border.

Most localization companies stop at translation. Most agencies stop at marketing. XcellVox Labs bridges both because businesses don't grow internationally through words alone. They grow through experiences that feel local.

Hi, I'm Michael. I founded XcellVox Labs around a simple observation: most great content and products never reach the audiences that would benefit most, not because of quality, but because of language barriers nobody prioritized removing.

I help businesses and creators expand into international markets through managed localization without the overhead of coordinating multiple freelancers, reviewers, and voice talent independently.

  • One contact for the entire project no coordination overhead on your side
  • Native-language specialists vetted for each target market
  • Cultural adaptation, not just vocabulary substitution
  • Clear strategy before any execution begins
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What I Work Across

Capabilities, combined around each project.

An overview of the work XcellVox Labs can bring together. No project includes everything — each one gets the combination it actually needs.

Research & Strategy
Market researchMarket-entry researchInternational SEOInternational growth strategy
Localization
LocalizationTranscreationCultural adaptationLinguistic QALocalization QA
Products & Web
Website localizationSaaS / product localizationE-commerce localizationCustomer journey review
Video & Content
Video localizationSubtitle workflowsDubbing / voice localization workflowsYouTube & content adaptation
Messaging & Campaigns
Market-specific messagingCampaign / content adaptation
Tools & Workflows

What I work with.

Workflows and platforms selected for each project — never a fixed stack. AI-assisted tools can accelerate research and drafting; final quality always depends on native-language review, cultural validation and linguistic QA.

Localization
CrowdinmemoQTradosSmartlingTranslation memory workflowsTerminology & glossary managementLinguistic QA workflows
Research & Growth
AhrefsSemrushSeobilitySEO & keyword researchCompetitor researchMarket research workflows
Commerce & Web
ShopifyShopify apps & ecosystemCMS workflowsWebsite localization workflows
Video & Content
CloudinaryElevenLabsHeyGenSubtitle workflowsDubbing & voice localizationVideo localization
Formats
XLIFFSRTJSONCSVMarkdown

Let's talk about your next market.

Share what you're building and which markets interest you — you'll get a clear picture of what localization could mean for your situation.